Abigail’s Hotel

Brand Applications

After rebranding this historic property in beautiful downtown Victoria, we directed photo shoots, wrote copy, designed racking brochures, stationery, menu templates, bookmarks, postcards, web site, on-line and print ads. Primal also resized, re-wrote and updated ads, then trafficked them to various media and visitor guides on an as-needed basis throughout the year.

We selected Primal Communications for the rebranding of Abigail’s Hotel as a result of their extensive and relevant experience. Primal did a fantastic job of anticipating our needs; making excellent suggestions throughout the creative process that were well aligned with the goals we wanted to achieve. Primal took complete ownership of the project, they were responsive, thorough and professional and we are extremely happy with the end result.

~ Nick Saklas, CA, General Manager


Website Design

As part of the re-branding process, Primal recommended that all new photography be done with a wish list for some specific shots to be used for advertising and marketing purposes. Photo Credit – Alec Watson, www.alecwatson.com

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