Arbutus Ridge

The residents of Arbutus Ridge love where they live and they aren’t trying to keep their slice of paradise a secret. They came to us with an active Facebook page that served as a portal for residents and a source of information for potential home buyers.

Primal worked with their team of volunteers to develop a digital marketing strategy around their existing online community. We cultivated the right marketing materials (copy, photos, video) and boosted Facebook ads to potential buyers throughout select cities in British Columbia & Alberta. By streamlining online efforts we were able to drive more qualified leads to both the Facebook page and the website.

Responsive Web Design

Our previous website had a poor editor with very limited capabilities and was quite frustrating to use. For a non web-technical person the content management system on our new site has been a pleasure. We have control over our website that we couldn’t dream of — from editing text, adding photos, video, and especially new pages, everything! We’re receiving excellent comments from visitors to our site. We’re told it shows our beautiful community well, is easy to navigate and contains very helpful information.

~ Cam Magnan, Arbutus Ridge

Social Media Marketing

The residents of Arbutus Ridge love where they live and they aren’t trying to keep their slice of paradise a secret. They came to us with an active Facebook page that served as a portal for residents and a source of information for potential home buyers.

Primal worked with their team of volunteers to develop a digital marketing strategy around their existing online community. We cultivated the right marketing materials (copy, photos, video) and boosted Facebook ads to potential buyers throughout select cities in British Columbia & Alberta. By streamlining online efforts we were able to drive more qualified leads to both the Facebook page and the website.

The Results:

• In the first month we increased social media traffic to the website by 626.74%

• Increased overall activity on the Facebook page. We could see potential buyers asking questions and tagging friends in real time.

Search Engine Marketing

Traffic analysis indicated most visits were organic and some SEO could help improve the organic search numbers. Arbutus wanted Primal to SEO some key pages and provide detailed notes so their team could follow our practices on future pages. Primal performed an SEO audit and provided a report for the client. After consulting with the Arbutus team we studied the competition, performed keyword research, checked for SEO penalties, optimized loading times and more!

Talk to us about marketing your community