Challenge: Primal was approached by community leaders in the world renowned village of Chemainus. Known for their amazing murals, the group wanted to upgrade the brand and marketing for their seaside town. After an extensive research and consultation process, Primal designed a logo and brand standards that matched the artisan community. All new on location photography was included which brought a new life to the marketing materials we designed. Everything from banners and brochures to stationery and a completely refreshed and responsive web site was updated to reflect the new brand.
Result: A spike in visitation to the region in both day trips and overnight stays.
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