Greater Victoria Development Agency
SxSW Promotions

Guerilla marketing at its’ best. We designed these coasters using famous movie quotes and tied in clever copy tying the quotes into Unique Selling Propositions (USPs) for Victoria on the reverse. Each had a unique URL landing page for tracking interest. These coasters were placed in bars, restaurants and nightclubs in and around the SxSW conference in Austin Texas. Part of a larger campaign for the Greater Victoria Development Agency (GVDA) at SxSW in Austin Texas.

South x Southwest

Custom VIP Invitation

We designed these custom earbud bags as a unique invitation for a VIP music event in Austin Texas at the SxSW conference. VIPs then had a pair of earbuds to remember Victoria and their music experience after attending the event.

Promotional T-Shirts

South x Southwest
South x Southwest
South x Southwest
South x Southwest


“I had the pleasure of working with Rob & the Primal ‘Tribe’ on a collaborative marketing effort for the GVDA (Greater Victoria Development Agency) to build awareness and promote Victoria at the recent SxSW conference in Austin Texas. Their only limitation was time and our budget – which they made the most of!

The energy and creativity and options seemed endless. With a ridiculously tight timeline Primal delivered multiple tactical marketing tools including custom event invitations, Guerilla Marketing drops & installations, and wearables.

The common question in Austin that weekend – “Who are you guys?” We got NOTICED!

Primal took a nugget of an idea and came up with a strategy to use famous movie lines and tie in copy promoting Victoria’s USPs. Fun, creative and a little riské!

That strategy made sure people kept the coasters, took selfie’s with the mirror clings and shared the image and begged for the T-shirts which sported lines from their favourite movies and had many VIPs partying at the GVDA invite only event at Little Mountain Sounds Studio in downtown Austin! People are still talking about it!

We are looking forward to working with Primal again and can’t say enough about the creative energy they bring to the table!”

~ David Sovka, Big Owl at Little Owl Marketing

South x Southwest