Metrotown’s only true Boutique Tower. Immerse yourself in a dynamic lifestyle right in the heart of Burnaby’s new city core. 24 stories of luxury living where every unit feels like a corner.
120 units, Office Space & Retail on Grade
Branding, logo, brand standards, stationery, direct mail, outdoor advertising, site hoarding, presentation centre window graphics (coming soon), presentation centre interior graphic wall treatments, interactive touch screen, teaser/pre-reg web site, full web site, custom photo shoot on location, A-kit, Brochure, insert set; floorplan types, floor plates, finish options, colour scheme options, custom map illustration, copywriting, print advertising, and digital programmatic ad graphics.
Primal designed all the Feature wall graphics including the Neighbourhood Map, and Developers Story, as well as the custom Waterjet cut lettering that matches the project brand font. We also designed and developed a custom Interactive Touchscreen application that was featured on 2 large touchscreen displays, allowing potential buyers to browse through the building floor plates, select a floor plan and even see the view from their selected unit. Building renderings, entrance, lobby, amenities room and gym could be viewed at the touch of a finger.
Our custom neighbourhood photography was printed on glass panels and hung throughout the display suite and Presentation Centre adding a high-class modern touch! Primal designed the custom Window coverings on the Presentation Centre with COMING SOON and later NOW OPEN messages that were visible from a very busy Royal Oak avenue car and foot traffic.
Interactive Touch Screen Display
Teaser Website & Full Website
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